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Instagram Stories Ranking

Instagram's chief Adam Mosseri recently broke down how the platform ranks Stories. According to Mosseri, Stories are designed to connect with your followers, not for discovery. If you’re looking to reach a wider audience, the Feed is still your best shot.

Mosseri explains that the most important signals Instagram’s system factors in when ranking Stories are:

• The likelihood that a user will tap on the story

• The likelihood that a user will like the story

• The likelihood that a user will reply to a story with a message

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Threads Launched Profile Tagging for Photos

It’s straightforward tagging, which you’re undoubtedly already familiar with from most other apps. As such, it’s really just another example of Threads catching up on generic functionality, but it is worth noting, as another means to maximize your engagement and interaction in the app.

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Tumblr is Taking a Stab at Replacing TikTok

After a surge in new users when TikTok was banned, the platform reported a 35% spike in iOS installs and a 70% jump in Community joins. Now, it’s rolling out Tumblr TV—a swipeable, vertical feed for GIFs and videos.

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YouTube’s 2025 Algorithm

YouTube has given some insight into how its recommendation system works in 2025, explaining how factors like time of day, device type, viewer satisfaction, and the use of large language models (LLMs) are reshaping its algorithms.

Personalized Recommendations: YouTube’s home feed prioritizes content tailored to each viewer's preferences in real-time, "pulling" videos specifically for them rather than pushing content broadly.

Metrics & Satisfaction: Click-through rate (CTR) and watch time still matter, but YouTube also tracks user satisfaction via surveys and feedback.

Context Matters: The time of day and device type directly influence what content gets recommended, with the algorithm adapting to viewer patterns based on whether they’re watching on a phone or TV.

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LinkedIn is Updating its "Top Voice" Badge Program

After scrapping its gold “Top Voice” badges that were linked to contributions to Collaborative Articles last September, LinkedIn’s now rolling out an update to its Top Voice blue badge program, to ensure that its allocated members remain active in the app.

Now, when a member is awarded the “Top Voice” badge in the app, they’ll only retain it for a six-month period, with LinkedIn to review the badge allocation regularly. Up till now, blue-badged Top Voices retained their badge indefinitely.

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Bluesky Adds Video to User Profiles

The platform is adding a video tab to user profiles, letting users showcase uploaded videos, whether original or from other social networks. This follows last week's launch of a TikTok-like custom video feed.

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TikTok Users Spend 55% of their Time Watching Content on the App

When users have TikTok’s app open, they’re spending 55% of their time watching short-form videos, Sensor Tower found in its State of Mobile report covering data from the past 12 months.

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Instagram Adds Transparency Labels to Business Chats

After rolling out business chats tags in Messenger last August, Meta’s now also implementing the same on Instagram, with the new labels now being rolled out in the app.

Instagram DMs will now include “Business Chat” labels in the top title bar to separate them from personal chats. Unlike personal chats, business messages can be shared with Meta for future ad targeting and marketing purposes.

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Ads are Coming to Threads

Your Threads feed will soon have ads. Meta announced that it’s rolling out a “limited, early test of ads in Threads,” and the test will happen with a “handful of brands in the US and Japan,” according to Instagram boss Adam Mosseri.