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Meta Adds More Voices for User-Created AI Chatbots
And it’s not just text-based chat, now, you can also create an AI chatbot with a voice.
Nikhil Wad
March 28, 2025
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Pinterest has shared some new tips on how to get the most out its automated Performance+ campaigns, which utilize AI to improve ad targeting, and get your promotions in front of the right audience. Performance+, much like Meta’s Advantage+ campaigns, enables marketers to automate the entire ad process, including asset creation, targeting, and bidding. And Pinterest says that advertisers who use its automated process are seeing strong results
Meta Could Look to Offer UK Users an Ad-Free Subscription to its Apps
Meta may soon look to expand its ad-free subscription offering to the U.K., after settling with an individual user who objected to her data being used for ad targeting in the app.
Meta Adds More Voices for User-Created AI Chatbots
While Meta’s not making a big noise about it, it is quietly adding more and more generative AI bot creation and interaction tools within its apps, with users now able to converse with AI characters on Facebook, Instagram, WhatsApp, and Messenger. And it’s not just text-based chat, now, you can also create an AI chatbot with a voice, with an expanding range of voice options to consider.
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Meta’s Instagram Announces New AI-Powered Tools, Creator Marketing Solutions
Meta’s Instagram is making it easier for brands and content creators to connect. The social media platform announced new artificial-intelligence-enabled creator discovery and content recommendation tools within the platform’s Creator Marketplace. Additionally, brands can access creator insights within Creator Marketplace, which will help them discover and evaluate the best creators for their ad campaigns.
Pinterest Outlines Its New Feed Module Display
Pinterest recently added these full width module types in stream, in order to encourage different types of feed engagement, by highlighting related topics and/or other elements of interest for Pinners. And over on the Pinterest Engineering blog, it’s outlined how these new modules work, and how they help drive more engagement with Pins.
TikTok Outlines Updates To In-Stream Shopping Ads and Options
TikTok has announced some new updates for eCommerce providers in the app, including an update to its AI-powered Smart+ campaigns, automated ad creation, improvements to search ads, and more. First off, TikTok’s looking to expand its Smart+ catalog ads by expanding them to website and app promotions within a single campaign. Smart+, which TikTok launched last year, is TikTok’s own AI-powered, automated ad solution, which uses your uploaded catalog data to display your ads to the right shoppers, at the right time, in the app.
Meta Faces $960 Million Fine in Italy Over Alleged Tax Breaches
In yet another reminder of why Meta’s so keen to align with President Trump’s demands on content moderation, today, Italian officials have moved to penalize Meta, X, and LinkedIn for alleged tax fraud in the nation. The case relates to value added tax (VAT), which the Italian government imposes on all goods and services exchanged in the nation. Italian tax authorities have argued that user registrations with social media platforms which monetize through ads should be viewed as taxable transactions in this respect, as they imply the exchange of a membership account in return for a user’s personal data.
YouTube’s Changing the Way it Measures Shorts Views
YouTube is changing the way that it counts Shorts views, in order to reduce confusion around how it measures Shorts engagement. Though the new approach is also questionable, for its own reasons. As reported by TechCrunch, Shorts views will now include the number of times a creator’s Short starts to play or replay. So anytime your Short is on screen, and active, you’ll get a view. Which is simple, for sure, but it seems like it’s probably not a great indicator of actual engagement.
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