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YouTube Partners with Repurpose.io To Enable Reposting from TikTok

In order to get more content into YouTube Shorts, YouTube is partnering with Repurpose.io to offer automated re-posting of TikTok and/or Instagram Reels content to YouTube Shorts. YouTube is offering 3 months of free usage of Repurpose.io to enable creators in other apps to migrate to YouTube Shorts. Which, again, given the uncertainty around TikTok, will no doubt see a lot of take-up.

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Pinterest Reports Record Usage and Revenue in Q4

Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and revenue in Q4, as it continues on its path towards driving more product discovery. First off, on users. Pinterest reached a new high of 553 million monthly active in Q4, up 16 million on Q3.

That means that Pinterest is gaining growth momentum, with more users coming to the app to search for trending products. Indeed, research shows that the majority of Pin users come to the app with shopping intent, and as its search tools continue to improve, it’s becoming a bigger part of the broader discovery and purchase process.

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BuzzFeed is considering building its own social media platform

In a Slack message last week shared with Semafor, BuzzFeed CEO Jonah Peretti said that the company wanted to avoid being at the whim of major tech platforms that have long been the distributor of BuzzFeed’s content. “It’s clear we can’t rely on the platforms to create a positive environment for content creators like us. I’m beginning to think we need to create our own social media platform to give our audience a place on the internet that reflects their values,” he wrote. “It would be a challenging project but I think there is a huge opening right now that someone needs to fill. Why not us?”

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Snapchat+ Adds New Features, Including Gen AI Elements

Snap has announced its latest feature update for Snapchat+ subscribers, including new generative artificial intelligences (AI) elements, Bitmoji clothing and some new options to help spark more engagement. First off, Snapchat’s adding two new generative AI features, in custom stickers, which are generated based on your message text, and movie poster simulations. Custom stickers will be based on whatever you type. So if you write “let’s grab lunch,” the tool will generate an AI image that matches that message.

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TikTok Expands In-Stream Shopping Push to Latin America

It may be facing existential challenges in the U.S. and Canada, but TikTok is still pushing ahead with its development in other regions, with the platform set to launch TikTok Shop in Mexico this week. The expansion will be the first step in a broader push into Latin America, where TikTok’s hoping to spark the next stage of its broader in-stream shopping project.

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Meta Blocked News in Canada. Ads for Scams Are Taking Its Place

Social media platforms in Canada are hosting hundreds of ads from scam artists pretending to be news publishers, while suppressing authentic news content.

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YouTube Expands Text-To-Speech for Shorts, Announces New Teen Safety Initiative

YouTube has announced an expanded release of its text-for-speech feature for Shorts, while it’s also launching a new series to help promote safer internet use among teens for Safer Internet Day as part of its latest feature update. First off, YouTube’s bringing text-to-speech to more Shorts creators, with YouTube’s version of the popular audio overdub option now available on iOS, in addition to Android.

YouTube launched text-for-speech on Android last July, providing another option to present key details in your clips. And now, more Shorts creators will be able to include an automated voiceover on their videos.

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